Thursday, April 24, 2008

Ah HAH! I knew there was something funny with the matzo...

I was just ambling my way through the J-blogosphere today when I found a post from Jack about The Great Matzah Shortage of 2008. Maybe this is some explanation of why I could not for the life of me find matzah l'Pesach.

LOS ANGELES — To the lengthening list of comestible problems befalling our nation, add this: a matzo shortage.

From coast to coast, a shortfall of the unleavened flat cracker bread eaten by Jews during the eight days of Passover has sent shoppers scurrying from store to store in search of it. On Monday, Allison Mnookin circled the aisles of her local Whole Foods store in San Mateo, Calif., three times. There was no matzo to be found.

“Being out of matzo is like being out of milk,” Ms. Mnookin said. So it was on to Safeway. Nothing. Fearing that the box of stale matzo remaining in her pantry from last year would not cut it, she drove nearly 15 miles to Menlo Park.

Hypothesis: If the shortage had been on gefilte fish, complaints would have been far fewer.
"The reasons behind the matzo shortage range from manufacturing problems, decisions by some stores not to carry the product this Passover and vague talk of a possible work stoppage.

“It seemed like the whole region had a problem getting it in,” said Jason Hodges, a supervisor in the grocery department at a Whole Foods in Miami. A person who answered the phone at a ShopRite in Philadelphia said stores there were sold out, as was the Food Emporium in Briarcliff Manor, N.Y., in Westchester County.

“We heard there was a strike or something,” said the Food Emporium manager, Frantz Baptiste. “The first shipment we had was a month ago, and we never got another one.”

Phone calls and e-mail messages to the largest suppliers of unleavened bread products, Streit’s, Manischewitz and Yehuda, brought no response on Monday, possibly because executives were off for Passover, which began Saturday night.

But Manischewitz officials have said that problems with a new state-of-the-art oven in its only New Jersey plant caused it to scrap this Passover’s supply of Tam Tam crackers, its little six-sided matzo morsels, as well as some less popular matzo varieties.

Trader Joe’s stores opted not to sell Passover matzo this year, as did some Costco stores. “It’s not a huge item for us,” said a Costco spokesman, Bob Nelson."

The problem seemed especially acute in the San Francisco Bay Area. In Palo Alto, Amy Kawadler said she had been told there was no matzo at the Mollie Stone’s Market, which carries a wide selection of kosher food, but she noticed a lone box making its way down a checkout conveyor.

When she inquired about it, the customer “grabbed it and pressed it against his chest and said, ‘This is my matzo,’ ” Ms. Kawadler said. He directed her to the section where one last box, of onion poppy matzo, remained, resting on the back of a bottom shelf. “I ran with my hands in the air, pumping the box in my hand saying, ‘I got the last box of matzo!’ ” Ms. Kawadler said. “It was the talk of our seder.”


New York Times

No comments: